Making a platform decision – there are three considerations that have to be made here. ![]() Some of the main goals include increasing the awareness of the brand, driving sales, lead generation and creation of a community around the brand. Objective determination – objectives of the social media marketing plan are the goals that inform one’s strategy for what platforms to be on, some of the things that he or she should post and the kind of metrics to track and this is a determination of one’s investment returns. ![]() Basic steps for social media marketing plan:
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